china chocolate consumption per capita

Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers. The campaign leveraged Xiaomi’s AI technology while enhancing Dove’s position as the ‘ambassador of love’ in China’s chocolate market. This is attributed to the fact that the per capita chocolate consumption in China is minimal, with only 0.1 kilograms being consumed per capita in 2017, which is an extremely tiny scale compared with Japan with a number of 1.2 kilos. © Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. Hershey’s really started to implant itself in China when it bought 80% of Shanghai Golden Monkey in December 2013. According to Statista, the chocolate consumption volume in China only ranked ninth globally. This privately-owned firm expands its market all over China, Dove, in particular, has a strong market presence as it consistently lines the impulse section of Chinese convenience stores. According to Mintel, Hershey’s lost its market share in 2016 because of the lack of innovation. For instance, Mars-owned chocolate brand Snickers markets the brand as the best snack to defeat hunger. Unfortunately, once acquired, the company sales started to decline and Hershey’s had to sell the Golden Monkey. At the same time, consumers are worried about excessive sugar intake and weight gain. Different flavors, mature distribution channels, and meticulous marketing segmentation, Mars has absolutely established its status in the market, with a 34% value share. E-commerce has strongly increased during the last years in China. Daxue Consulting is a China-based market research and strategic consulting agency. China’s chocolate market is still largely untapped. Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest. Furthermore, in 2016 Mars Group has made a partnership with Alibaba Group. It is said that these days, young consumers are more willing to pay for experience than products. “With well-known, more western brands being perceived as higher quality, per capita consumption in parts of Eastern Europe, especially Lithuania and Estonia, has seen healthy growth," said Bandy. The Asia-Pacific region houses more than half of the world’s population but currently accounts for more than 15% of global chocolate consumption. Thus, the market volume continues to drop in 2019, while market value sees 4% current value growth in 2019. Which is surprisingly low given the huge population in China. In China, most of the leading chocolate brands in the market come from foreign countries. This is attributed to the fact that the per capita chocolate consumption in China is minimal, with only 0.1 kilograms being consumed per capita in 2017, which is an extremely tiny scale compared with Japan with a number of 1.2 kilos. In its early years, Mars had a variety of products which could be positioned in cities according to consumer’s familiarity with Chocolate, meaning cheaper products in lower-tier cities with a wider variety in cities like Shanghai. On a per capita basis, the level of chocolate consumption in China still has plenty of room to grow in comparison to the global level. [Source: Alibaba, Chinese Dove Chocolate gift boxes]. It’s projected that the chocolate market in China will see a 1% current value CAGR at constant 2019 prices. One-fourth of the Western European market for chocolate, accounting for $11.9 USD worth of chocolates, is occupied by Germany. For a little historical perspective, here is our posting about consumption statistics from the 2010 report. In order to meet the demand of consumers, a synergistic effect of product innovation and experiential marketing is of importance for the chocolate market in China. On the other end of the scale was China with 0.030 kg, India with 0.030 kg and Indonesia with 0.090 kg. Manufacturers are increasingly launching Boxed chocolates with attractive packaging and chocolates for special occasions. However, demand and prices are negatively correlated. There are also Swedish brands like Nestle and Lindt. To understand key trends, Download Sample Report. Today, these and most other ‘truisms’ are rapidly becoming obsolete. Thanks to this partnership, Mars will benefit from its website Taobao used by 500 million people every month in 2018 and its platform Tmall, the second-largest e-commerce business in the world. The Chinese each eat around 100g of chocolate a year, while Western Europeans average 8 kilos. Ferrero Rocher is entering the mainstream chocolate market in China, which could be for the better. Meanwhile, Hershey’s was not doing well either. CONTACT US NOW TO ANSWER YOUR CHINA BUSINESS QUESTIONS, If you've traveled China, at one time or another you passed a Biem.L.Fdlkk store at a train station or airport and…, There was a time when 'second-hand' had a negative perception in China, but now the tides are turning The ICCO (International Cocoa Organization) released their bi-annual World Cocoa Economy report for 2012 and included in it are some great statistics about chocolate consumption in various countries around the world. The Chinese don’t eat much chocolate, but the shear population size makes it an exciting prospect. This is exemplified by emerging brands such as Heytea (喜茶) and Hema (盒马鲜生) that gained popularity among the youth, for they create pleasurable indulgence experience in stores at affordable prices. This is driven, for example, by smaller pack sizes and improved retail distribution. For the price, with a box of 16 chocolates, it’s approximately 48RMB, which is down from the 60-90RMB price it held a few years ago. According to Natra, China has an annual chocolate consumption of 100 grams per person, compared to 8 kilos per person in Western Europe. Report scope can be customized per your requirements. Nestlé’s first sales point was in Shanghai in 1908. Based on a comparison of 45 countries in 2013, Switzerland ranked the highest in consumption of cocoa per capita with 5.77 kg followed by Belgium and Norway. Mars Group dominates China’s chocolate market, possessing brands M&M, Dove, and Snickers. Daxue Consulting is a China-based market research and strategy agency. We conduct all research methodologies internally with a full coverage of Mainland China to provide market sizing, consumer research, promotion and distribution plan design, competition benchmark et others. One-fourth of the Western European market for chocolate, accounting for $11.9 USD worth of chocolates, is occupied by Germany. Moreover, the extensive market expansion of premium retail brands and grocery chains as well as the penetration of food delivery applications in lower-tier cities have increased the supply of chocolate confectionery and provided easier access to consumers. We can say that Nestle has shown its adaptability face to evolution. No wonder boxed assortments are popular among Chinese consumers. 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Ferrero Rocher positioned itself as a premium chocolate brand in China. [Source: Statista “Chocolate market in China is dominated by foreign brands”]. In 2017, Switzerland was the highest consumer of chocolate per capita, with an average of 8.8 kilograms consumed per person. Our consultants have been quoted in media such as the Wall Street Journal, Forbes, The Financial Times, the New York Times, South China Morning Post, China Daily, Reuters, Le Monde, Les Echos. This is proved by the finding that chocolate with toys was the fastest-growing category in China’s chocolate market in 2019 due to its specific targeting of children. Boxed assortments remain a holiday gift staple and are sold in high volume during holidays and festival season. China has very limited local production of chocolate and most of the chocolate is imported from western nations such as Switzerland and the USA.

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